Experience

Monetization across iOS & Android apps with 1B+ cumulative installs.

• Increased ad revenue by 40%+ without reducing retention.
• Managed ad monetization contributing ~50% of company revenue.
• A/B tested ad placements, frequency, formats and user journeys.
• Optimized subscriptions, in-app purchases and advertising revenue.
• Worked directly with developers and designers on monetization and UX changes.

Performance marketing and growth across e-commerce and mobile apps.

• Manage paid acquisition across Google Ads and Meta Ads.
• Optimize acquisition, conversion and customer retention.
• Analyze full-funnel behavior using Mixpanel, GA4 and first-party data.
• Turn performance insights into measurable growth experiments.