Experience 🧑‍💻

Professional introduction

I work at the intersection of growth, monetization and digital products.

My main interest is maximizing user LTV without hurting retention — using A/B testing, behavioral data and experimentation across monetization, onboarding, product flows and acquisition.

Focus areas

  • Growth
  • A/B Testing
  • Data
  • Monetization

Experience

Pepi Play

Head of Monetization

Worked on iOS & Android apps with 1B+ installs.

  • Increased ad revenue by 40%+ without reducing retention
  • Ad monetization generated ~50% of company revenue
  • A/B tested ad placements, frequency, formats and user flows
  • Optimized ads, subscriptions and in-app purchases
  • Worked directly with developers and designers on monetization and UX changes

LastMile

Digital Performance Specialist

Growth and performance work for an e-commerce app.

  • Analyze funnels and user behavior using Mixpanel, GA4 and other analytics tools
  • Work across acquisition, conversion and retention
  • Run experiments based on behavioral and business data
  • Manage paid acquisition across Google and Meta

Personal projects

I build small digital products for fun and to understand how modern products work end-to-end.

This includes vibe-coding SaaS products, websites, Web2Web funnels and small apps — from idea and UX through analytics, monetization, payments and acquisition.

I mainly do these projects for fun and to learn how to do stuff with AI fast and efficiently.

Personal life

  • Reading
  • Gym
  • Concerts
  • Traveling